Jacki-O

Jacki-O’s “Pussy” (or, in the censored-for-radio version, “Nookie”) is the latest rap song (following Lil Kim, Khia, and Missy Elliott, among others) in which a woman celebrates her “wet and deep” orifice.
What’s fascinating about Jacki-O’s song (and — depending upon your perspective — either deeply weird or all-too-symptomatic of normative conditions) is the balance it negotiates between pleasure on the one hand, and power and money on the other.
The lyrics mostly celebrate pussy power as what can “pay my bills… I don’t pay for weed, I get in clubs free… Girls, we got power cuz’ we got pussy.” Jackie-O boasts that men are just slobbering to sample what’s between her legs: “He need this pussy/ He smell this pussy/ He wanna taste this pussy/ You gotta pay for pussy.”
In hip hop’s current battle of the sexes, this is probably only to be expected, as a response to male power. Money continually trumps desire on both sides of the fence. (Remember, the most woman-positive thing Jay-Z can ever bring himself to say is: “ladies is pimps too.” And even Missy reminds her girls to “get your cash” when you are getting off). Still, there’s nothing here that matches Lil Kim’s demand for clitoral pleasure from her men (“How Many Licks”), or Missy’s gleeful hymn to the vibrator, thereby dispensing with men entirely (“Toys”). Jacki-O seems concentrated on cash and luxury (emphasized in the video), to the exclusion of all else.
Does the pussy have more than instrumental value for Jacki-O?
Here’s where, I think, the song means more (and differently) than the words. The music sets a heavy beat against an almost nursery-rhyme-like melody (reminiscent of the Ying Yang Twinz’ “Naggin'” (a misogynistic battle-of-the-sexes song itself, with a “Part 2” ladies’ response). This makes the song sillier, and more playful, than it would be with a different instrumental track. (“Pussy” mash-ups, anyone?) And Jackie-O’s sultry, slightly slurry voice suggests an immense narcissistic pleasure, rather than calculation for gain.
Where Missy is comfortably laughing and gossiping with her girlfriends, and where Lil Kim is both boasting to the world of her sexual prowess, and warning her men that they’d better have what it takes to keep her satisfied (all this amplified by the irony of the video for “How Many Licks,” which turns Kim into a series of commercial sex-toy dolls), Jacki-O sounds like she is only talking to herself. Which makes it seem like the cash is only an alibi for the pleasure, rather than the reverse.
Of course, as Freud (among others) says, nothing’s more seductive to heterosexual men than a woman who seems totally narcissistic and self-contained, so that apparently she doesn’t need them; so maybe Jacki-O’s voice in this song is really nothing more than a calculated ploy after all. And it works: she did indeed seduce me to buy her song for 99 cents (plus tax) from the Apple Music Store.
Which brings it all back to performance. We are always performing, calculatedly putting on various personas. But we cannot do this with impunity; we always become, to some extent, what we are merely pretending to be. Which is part of what popular music does for its listeners: it seduces us, it gives us points of identification and irony, as it slides from one identity to another, forever proclaiming authenticity in the most artificial, factitious way possible, exploring/exploiting the fault lines of our culture.

Jacki-O’s “Pussy” (or, in the censored-for-radio version, “Nookie”) is the latest rap song (following Lil Kim, Khia, and Missy Elliott, among others) in which a woman celebrates her “wet and deep” orifice.
What’s fascinating about Jacki-O’s song (and — depending upon your perspective — either deeply weird or all-too-symptomatic of normative conditions) is the balance it negotiates between pleasure on the one hand, and power and money on the other.
The lyrics mostly celebrate pussy power as what can “pay my bills… I don’t pay for weed, I get in clubs free… Girls, we got power cuz’ we got pussy.” Jackie-O boasts that men are just slobbering to sample what’s between her legs: “He need this pussy/ He smell this pussy/ He wanna taste this pussy/ You gotta pay for pussy.”
In hip hop’s current battle of the sexes, this is probably only to be expected, as a response to male power. Money continually trumps desire on both sides of the fence. (Remember, the most woman-positive thing Jay-Z can ever bring himself to say is: “ladies is pimps too.” And even Missy reminds her girls to “get your cash” when you are getting off). Still, there’s nothing here that matches Lil Kim’s demand for clitoral pleasure from her men (“How Many Licks”), or Missy’s gleeful hymn to the vibrator, thereby dispensing with men entirely (“Toys”). Jacki-O seems concentrated on cash and luxury (emphasized in the video), to the exclusion of all else.
Does the pussy have more than instrumental value for Jacki-O?
Here’s where, I think, the song means more (and differently) than the words. The music sets a heavy beat against an almost nursery-rhyme-like melody (reminiscent of the Ying Yang Twinz’ “Naggin'” (a misogynistic battle-of-the-sexes song itself, with a “Part 2” ladies’ response). This makes the song sillier, and more playful, than it would be with a different instrumental track. (“Pussy” mash-ups, anyone?) And Jackie-O’s sultry, slightly slurry voice suggests an immense narcissistic pleasure, rather than calculation for gain.
Where Missy is comfortably laughing and gossiping with her girlfriends, and where Lil Kim is both boasting to the world of her sexual prowess, and warning her men that they’d better have what it takes to keep her satisfied (all this amplified by the irony of the video for “How Many Licks,” which turns Kim into a series of commercial sex-toy dolls), Jacki-O sounds like she is only talking to herself. Which makes it seem like the cash is only an alibi for the pleasure, rather than the reverse.
Of course, as Freud (among others) says, nothing’s more seductive to heterosexual men than a woman who seems totally narcissistic and self-contained, so that apparently she doesn’t need them; so maybe Jacki-O’s voice in this song is really nothing more than a calculated ploy after all. And it works: she did indeed seduce me to buy her song for 99 cents (plus tax) from the Apple Music Store.
Which brings it all back to performance. We are always performing, calculatedly putting on various personas. But we cannot do this with impunity; we always become, to some extent, what we are merely pretending to be. Which is part of what popular music does for its listeners: it seduces us, it gives us points of identification and irony, as it slides from one identity to another, forever proclaiming authenticity in the most artificial, factitious way possible, exploring/exploiting the fault lines of our culture.